CMO Executive Forum H1 2019

Agenda:

Registration and breakfast from 08:00

 

08:45 – 09:00

Welcome speech by twoHundred and Chairwoman:

Christina Molt Wengel
SVP, Head of Global Marketing and Consumer Care Division, ALK 

09:00 – 09:45

Morten Holst Boye, VP Marketing Denmark, Carlsberg Group

Topic: The Development of Carlsberg Into a Purpose Brand

 

10:15 – 11:00

Lena Dixen, SVP, Product & Marketing Development, LEGO

Topic: Marketing Innovation with an Audience First mindset

 

11:30 – 12:15

Panel Debate between:

Frederik Scholten
Head of Marketing & CRM, 3 Danmark

Magnus Olin
CMO, Telia Danmark

Michael Gamst
Director Brand & Marketing, Telenor Danmark

Topic: TBA

13:15 – 14:00

Elizabeth Fjellerup, CMO, Nordea

Topic: From traditional Marketing budgetting to Zero based budgetting – a 100% Agile Organization

 

14:00 – 14:45

Anders Gjørup Hansen, Group Marketing Director, ISS World Services

Topic: TBA

 

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