CMO Executive Forum H2 2018

Agenda:

Registration and breakfast from 08:00

 

08:30 – 09:00

Welcome speech by twoHundred and Chairman:

Mikkel Lind
VP/Head of TDC Group Brand, CSR & Marketing Strategy

09:00 – 09:50

Christina Molt-Wengel
SVP, Head of Global Marketing & Consumer Health Division, ALK

Topic: How to innovate Customer focus in a Restrained Industry

 

10:20 – 11:10

Camilla Dahl Hansen
SVP, Nordic Head of Transformation & Strategy, Danske Bank

Topic: How to humanize the (digital) relationship between customers and the bank

 

11:40 – 12:30

Philip Gosney, Head of Global Marketing, Maersk Drilling 

in a fireside chat session with

Marika Reis, Head of Innovation, Maersk Drilling

Topic: When Innovation Comes to Town

 – As organizations adapt to the innovation agenda, with many companies establishing dedicated Innovation and Digital Change departments, how should Marketing teams adapt to integrate with Innovation in creating joint value for their companies.

 

13:30 – 14:20

Kristoffer Friis Gleberg
VP, Group Marketing & Commercial Excellence, NKT

Topic: Using customer journeys to identify how to differentiate low involvement products

 

14:50 – 15:30

Carsten Elmose
VP, Marketing & Customer Base Management, YouSee

Topic: Building a new brand position in times of trouble – a YouSee case story

 

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